111 Navy Chair

We're still sorting though our photos from ICFF and all of the various Design Week events, but in the meantime here is a quick post about the DWR launch of the 111 Navy Chair. The 111 Navy Chair is based on the original aluminum 1006 Navy Chair, designed by Emeco for the U.S. Navy in 1944. The current version is a collaboration between Emeco and Coca Cola, and is made from 111 recycled plastic Coke bottles. It is expected to keep three million plastic Coke bottles out of landfills each year. Being that it's made from plastic, I expected the chair to be super lightweight, but it's actually satisfyingly heavy when you pick it up. Sidenote: How awesome is the Coke bottle patent above?!

Anyway, the DWR launch party was one of the better branded events that I went to during design week - a lot of thought and attention went into the details of the party - mini buttons in a glass coke can, fun "refresh -> recycle -> re-use" coasters, Bacardi and coke drinks in glasses with fountain-soda style straws...Plus lots of colorful 111 Navy Chairs (red and green were definitely our favorites!)!