Droog's New York Showroom

Droog's New York store (76 Greene Street, between Spring and Broome) officially opens to the public today, and yesterday was their opening party. Sean and I ended up not being able to make it ourselves last night, but our good friend Halley graciously went in our stead and took a bunch of great pictures for us.



The store is huge - it's two floors, with Droog's showroom and shop on the ground floor, and an exhibition space in the basement. Droog is calling its New York store "More than a store" - part art gallery, part installation, part shop. The actual space dedicated to traditional objects that you can purchase and walk away with is relatively small, yet everything in the space is for sale - from the displays, to the staircase, to the fixtures...

What is especially interesting about Droog's work is the blurred line between what is a one-off and what isn't - for instance, Hector Serrano's Clothes Hanger Lamp comes with just the clothing hanger and the lightbulb. You supply the shirt, making each lamp unique. The Tree-trunk Bench by Jurgen Bey comes with the seat backs - you supply the log and create your own bench. The Do Hit Chair by Marijn van der Poll comes as a stainless steel metal cube with a hammer - you smash it to your liking to make it into a chair.

Check out Halley's product shots below (thanks, Halley!).



UPDATE from Droog's press release:

Droog partnered with Dutch designers Studio Makkink & Bey to conceptualize an interior that breaks the codes of store design. The studio took a store of which all parts could be taken home and pushed the brief one step further by blending objects, store fittings and architecture. The store consists of a house (the House of Blue, above) constructed of polyurethane foam and other materials including wood or stone. These pieces stand on their own within the store, as backdrops to the Droog collection and blurring with the store architecture. Customers can purchase the parts and even have those parts made to fit and function in their own house, for example a working chimney or a staircase in the size and material of one’s choice. House of Blue presents Droog as a retailer of conceptual objects, but also as a total interior outfitter, offering customized parts from its store to the home interiors of the United States.