Christian Gideon - What If You Lived At IKEA?

Christian Gideon got in touch about a fun project that he and his friends pulled off at an IKEA in Dallas - they photographed themselves as though living in the mock IKEA rooms. This all supposedly happened during store hours. You could never pull this off in the New York IKEAs, but I guess the Dallas IKEA is less crowded (and therefore a more pleasant place to shop)! Anyway, I enjoyed the fabricated domesticity captured in the photos, and like that if not for the occasional sales tag, you might not know that this isn't just someone's very IKEAish home...