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Tuesday, November 02, 2010

Nike Grid - Run for Data

We're not big running fanatics over here. In fact, I pretty much hate running. But the Nike Grid project takes data from people's runs and makes an interesting game out of it. In London, neighborhoods are divided with phone booths. First, you setup a unique ID number. Second, you dial your ID as you pass through the phone booth waypoints. Third, Nike puts together interesting visualizations on the data collected, like the video up top.

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