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Thursday, March 04, 2010

OK Go - This Too Shall Pass

I meant to post this new video by OK Go yesterday, but the day got crazy and slipped away from me, so here we are! "This Too Shall Pass" is a Rube Goldberg inspired video, with a crazy, crazy contraption that is set in motion as the song plays. It was filmed in a two-story warehouse in Los Angeles (the machine takes up both stories), and was designed and built by OK Go in collaboration with Synn Labs over the course of several months. There is all kinds of awesomeness in the video - the machine just keeps escalating as the video goes on. I think my favorite part might be when the machine smashes the TV playing their "Here We Go Again" video. I wonder how many tries it took to get it right?

I've included the more interesting "making of" videos below.

Making of TTSP #1 - OK Go

Making of TTSP #4 - OK Go

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