I guess I'm a little late discovering this game...we just got a 360 over the holidays. Team Fortress 2 has some of the most well-crafted character trailers I have seen in a long time. The art direction picks up on a vinyl toy-ish/cell-shaded style, which works very well. Learn more about Valve's Illustrative Rendering and the Visual Design. Check out the link for Meet The Sniper for some incredible art direction, expert animation and hilarious dialogue.
Meet The Engineer is a close second:
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