Ruben Trelles sent over VIIDRIO, an eco-friendly, embroidered woman's t-shirt line. The detail I actually love most is that of the packaging, which is also embroidered to match the enclosed t-shirt. I also admire Ruben's dedication to keeping the line as green as possible - the t-shirts are made from 100% organic cotton and are embroidered rather than screen printed; the recycled paper band used as the tin wrapper can be removed (no glue) so that the aluminum tin can be reused or recycled. And - if you return five undamaged tins to Ruben, you will get a free t-shirt in exchange. More info can be found here.
I love the packaging. Well executed, great idea and design!.
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