FLOWmarket is a brand created by Mads Hagstroem that is designed "to inspire consumers to think, live, and consume more holistic[ally]". FLOWmarket looks at the imbalances in the world and has created packaged products (empty, in case you were wondering) that allow you to buy a "feeling of safety" or a little bit of "empathy". It's an interesting idea but I'm not sure that it does what it desires by encouraging further consumption of products that don't offer any solution to the imbalances of our world. Looking at it purely from a ideas perspective, though, I love it!
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